Head of Loyalty and Retention Strategy online   London, United Kingdom,



Marketing Director (Online Casino) Joining a global heavyweight in its industry, the Head of Marketing and Strategy will be positioned in the UK head office in central London and will spearhead the strategy for the online casino brands. To be suitable for this role it is essential you have experience marketing within a subscription or subscriber based online service or store, in betting, gaming, or media.

This specialist role is an exciting opportunity to join a rapidly expanding marketing led, multi-billion pound organisation that utilises cutting-edge technology and every available media channel. The business is at the forefront of a gaming industry delivering entertainment to millions of people every day via their mobiles, tablets and desktop computers.

Reporting to the division's Marketing Director, the incumbent will be a dedicated leader, shaping and developing a team to determine the positioning and naming of products, deciding which features to prioritise and delivering the external communications; with the goal of increasing the customer base and their brand loyalty.

With complete lifecycle management of product launches, this position has responsibility for ensuring products are launched on time with industry-leading communications and promotions, while delivering ROI.

This is a highly strategic role that will consider the website brand positioning, marketing communications strategy, brand engagement, platform content changes, product lifecycle management, customer engagement and VIP management.

To deliver the strategy across all regions and touchpoints, you will need to be creative, innovative and experienced with customer online platforms, apps and websites. You will probably have worked at a renowned online consumer business, possibly in online gaming, perhaps in a subscription market or for a blockbuster Internet retailer with an extensive product portfolio and significant user base.

It is an exciting senior level appointment in a highly successful and rapidly expanding organisation. Our global client offers a modern work environment, located in the heart of London, in an attractive building. The salary on offer is up to £100,000 as a basic, and there is a 20% company performance-based bonus available.

Benefits include private health insurance, private dental, pension plan and season ticket loan. Holiday is 25 days per annum. Contracted working hours are Monday through Friday 0900 to 1800, although the business gives flexibility on time and offers the option of working from home.

If applying directly via email, please add reference ASH16576ZK/LR to your subject line.

The Ashdown Group Ltd acts as an employment agency in respect of permanent vacancies and as an employment business in respect of temporary vacancies.To apply by email to this position, please send your CV and covering letter to the following link:

Please quote reference number JobG8 -6698-352629826-TITC